January 4, 2009
In an article featured on pages 6-7 in today’s Washington Post magazine, reporter Elizabeth Chang writes about how friends build a business out of getting people hooked on books. She says:
PERRY PIDGEON HOOKS AND LORETTA YENSON say Washington is the perfect base for a business that brings books and ideas to public and private organizations. “Washington’s kind of the central place for thinking and thought production,” Perry says. Their year-old company, Hooks Book Events, contracts with government agencies, trade associations, corporations and the like to stage speeches and other events with freshly published authors, exposing the organizations’ employees or membership to new ideas.
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October 2008
Late last week a colleague and I met with Perry and Loretta of Hooks Book Events. I’ve been working with Perry for a while now, although over the years she has expanded her business and is now working with many different organizations (government and trade organizations, historical societies, business groups, etc.) in the Washington, DC area. A few things really stand out for me as a book publicist …
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Winter 2008
Perry Hooks, founder of Hooks Book Events — a minority, women-owned book event company — and colleague Loretta Yenson have embarked on a “giveback” campaign to support Grameen Foundation. To date, Hooks Book Events has arranged seven events for Grameen Foundation President Alex Counts, to discuss his latest book, Small Loans, Big Dreams. — Taylor Robinson, marketing assistant of the Grameen Foundation.
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